Want to Build a Personal Brand That Works While You Sleep? Here’s Your Ultimate Guide!
👉🏼 Brand System:
What it means: This is the foundation of your personal brand—your vision, mission, values, audience, and the unique “flavor” of your content. It ensures people remember you for something specific.
Example:
Simon Sinek:
His vision is to help people find their “why.”
Vision: Inspire others to do what inspires them.
Content IP: “Start With Why,” “The Golden Circle.”
Audience: Leaders and professionals seeking purpose in their work.
✅ Your actionable step:
Define your mission (e.g., “Helping [target audience] achieve [specific result] through [method].”)
👉🏼 Compounding Content:
What it means: Create one big content piece (“pillar content”) and repurpose it into multiple formats to save time and expand reach.
Example:
Gary Vaynerchuk’s Content Model:
Pillar content: A keynote speech.
Repurposed into: Blog posts, Instagram Reels, tweets, LinkedIn carousels, and a YouTube video.
Results: His keynote speech becomes 50+ smaller pieces of content across platforms, maximizing reach.
✅ Your actionable step:
Choose a platform and start with one big idea.
👉🏼 Audience Growth Systems:
What it means: Consistency and strategy are critical to growing your audience. Use tools, systems, and batching to avoid burnout.
Example:
Ali Abdaal: He batches content by recording several YouTube videos in one day. Then his team repurposes the videos into smaller clips for TikTok, Instagram, and Twitter.
Tech stack: Notion (to organize ideas), Descript (for editing), and ConvertKit [archive] (for newsletters).
Consistency: Posts a YouTube video every week and promotes across platforms.
✅ Your actionable step: Batch your content!
👉🏼 Monetization Moments:
What it means: Use strategic CTAs (calls-to-action) to guide your audience toward paid offerings, subscriptions, or services.
Example:
Pat Flynn: Pat shares free, valuable content about online business but includes CTAs like:
“Download my free eBook to learn the basics!” (Leads to email list building.)
“Join my membership for advanced strategies.” (Monetizes his audience.)
✅ Your actionable step: Add subtle CTAs in your content:
👉🏼 Core Team:
What it means: Scale your personal brand by treating it like a media company. A core team of experts amplifies your impact.
Example:
MrBeast: His personal brand started with just him creating videos. Now, he has a team of editors, videographers, and marketers to handle every part of his process. This lets him focus on creativity.
✅ Your actionable step:
Start small. Hire freelancers or virtual assistants to help with:
Social media management (posting and analytics)
Content editing (videos, blogs, or carousels)
Outreach (responding to DMs, engaging with followers)
Content inspired by the creative insights of Matt Gray.
💡 Ready to take action? Comment “Brand Goals” below, and I’ll share my favorite tip to kickstart your journey! 🙌
Jelit Mathews Joseph – Personal Branding Consultant in Kerala | Personal Branding Expert | Brand Identity Development | Digital Optimization